After Be Stupid and Diesel Island (past season campaigns), Diesel is back in the studio. The Spring Summer 2012 ad campaign was photographed by Mert & Marcus.
I've always love Diesel's advertisements - their concept, visual and imagery are just the best. And they didn't disappoint this season. The campaign tag line is: Portraits For Successful Living. This time around the campaign seems to be a play on misproportion - models pose with oversized and miniature props. Diesel, like other of their past campaigns likes to have fun and doesn't take themselves too serious.
The images are so beautifully captured and quite amusing .... loved them!!
I also have to point out - there's an ASAIN model!! lol (not very often do you see that)
Her name is Liu Wen and is currently ranked No. 6 in the fashion world. She recently walked the annual Victoria's Secret Fashion show - the very first Asian model to do so!! Very cool!!
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| Liu Wen |
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| Liu Wen |
Actually, we really like this fashion eyewear idea. Diesel is a brand that tries to make new, unruly, exciting!
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