Diesel Spring/Summer 2011 Ad Campaign: Diesel Island

Diesel's newest ad campaign is called 'Diesel Island: Land of the Stupid, home of the Brave'. The previous campaign which I blogged about here, was all about 'Being Stupid', so I guess they are continuing with the same theme.  A very interesting look and feel to the campaign. Nice photography and once again some very funny copy writing. I like the font choice used for 'Diesel Island'.

Looks like fun times being stranded on an island. What do you guys think of this campaign?