Showing posts with label Conscious Collection. Show all posts
Showing posts with label Conscious Collection. Show all posts

Tuesday, April 23, 2013

Don't Let Fashion go to Waste


Yesterday was Earth Day, hope everyone did their part to celebrate our planet we call Earth. And hopefully it won't stop and that you will continue to help out the environment everyday.

One way you might not had thought about is that your unwanted clothes can do more than you think. One of my favourite retail store H&M started an initiative to collect clothes in their stores. It started about a month ago, and is part of its Conscious actions - For a more sustainable fashion future.


I really like the idea. Plus, you get rewarded when you bring in your unwanted clothes to H&M stores. You get one voucher for $5 off your purchase of $30 or more for each of bag clothing you donate.

If you've got something worn, torn or out of style, don't throw it away or let it pile up in the back of your closet. Bring them in, and help decrease the amount of fashion being wasted. Your clothes are then sent to the nearest processing plant. The clothes are then graded and hand-sorted. Items that are too worn or torn to be reused will be recycled and turned into raw materials and new products.


An interesting facts: Every year, tons of textiles end up in landfills. But as much as 95% of these textiles and clothes could be used again.

So, start digging through your closet and see how much you can donate. Look out for the drop off 'Long Live Fashion' box by the cash in the store. For more info about this great initiative and how it works, you can go here.

While you're at the store, make sure to check out their Conscious Collection plus there are many items that are made from recycled materials ie. 100% organic cotton. Look out for a H&M Conscious* tag on those items. Long live fashion!



Wednesday, February 27, 2013

H&M for Brick Lane Bikes: A Men's Cycling Collection


What an interesting collaboration - I like it! H&M has teamed up with East London fixed-gear cycling specialty shop Brink Lane Bikes to create a line of rider-friendly menswear inspired by the urban cycling scene.

Designed by H&M and tested by Brink Lane Bikes, this only means that this capsule collection is both very functional gear and stylish streetwear.



I'm only an occasional rider. I do like to take the bike out during the summer time and I 'm looking forward to sporting some of these cool, great looking items. To be honest I will probably wear them in my everyday outfits : )

Eventhough the collection may be designed with bike enthusiasts in mind, I think every guy can enjoy it. It comes in great colours, and I love all the details. The technical details become part of the look of each piece.



One of my favourite piece is the rider jacket. It's made from water repellent and breathable material, with ventilation holes under the sleeves and taped seams. It's cut longer at the back, with the back pocket and straps inside the jacket so it can be worn as a backpack. Nice!




Check out the Look Book video below and see the collection in action along with the technical details. Lastly, the collection is made entirely from more sustainable materials as part of H&M Conscious work. Look out for this special collection, hitting  around 180 stores from March 7th, 2013.