Saturday, April 28, 2012

Target store's campaign for The Avengers

Check out this very cool looking campaign from the retail chain Target, for the anticipation of Marvel's The Avengers. The film will open May 4th, 2012.

The campaign titled 'A Superhero in Every Aisle' features Iron Man, the Hulk, Thor and the logo all made from stuff you can find at Target. There are Dr.Pepper cans, pencils, toys, toaster among other things. What else do you see?

These images looks great!!

Saturday, April 21, 2012

My Instagram - stardchiu

As I mentioned before from my earlier posting about Instagram, here are some of my instagrams.

If you have an account, please follow me at stardchiu.

To view more, please click here. For those who doesn't have a smartphone = no instagrams, no worries, you can still check out my pics at this link

Happy Instagram!! : )

Wednesday, April 18, 2012

Hugo Guinness for Coach

I'm not really into high-end brands, however when I saw this limited edition collection created for Coach - I changed my mind : ) I really like the look of them and the use of some fun, simple artworks! A very different look for Coach.

Coach teamed up with Brooklyn-based artist Hugo Guinness. The collection features his signature hand-cut linoleum prints. There's a New York coffee cup, a boxer, sunglasses, key and handcuffs.

The 17-piece line consist of leather totes, wallets, sunglasses cases and more. They are available now on and in select Coach stores in NYC. These New York inspired designs range from $70-$400.

You guys like?

Reversible tote!

McDonalds Reflective Billboard

Check out this very cool billboard created by Vancouver-based ad agency Cossette for McDonalds.

The billboard appears blank in daylight, but after dark it will illuminate by headlights from cars driving by it. The phase "Open all night" along with the golden arches are formed with reflective tape which will then lights up.

What a great idea to remind people that McDonalds is open no matter the time - 24 hrs. Check out the video to see how the billboard comes together. Like McD's tagline - I'm loving it!

Saturday, April 14, 2012

Potato Chip Container AND a Bowl?!

Attention all chips lover out there (me included)!! Check out this - a potato chip container that double up as a bowl!

What a great idea! Chip-snackers will understand, no matter how small your hands - it's hard to reach into the container when your chip level are getting low.

This very smart packaging was created by a Korean designer Dohyuk Kwon and his team. It's called 'Bloom Chip'. Like a blooming flower, it blooms into a bowl when opened - a great party must-have!

I think Pringle should definitely look into this (award winner design) and contact the creator asap!!

Friday, April 13, 2012

Instagram = US$1 Billion

I'm sure you all heard: Instagram, a mobile photo-sharing app was bought by Facebook for 1 billion dollars! I wonder what will Facebook do with it - hopefully not too many changes.

For those who's not familliar with Instagram:
It’s a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it's as easy as pie. It's photo sharing, reinvented.

FYI - Instagram only started up 17 months ago and is now worth a billion dollars?! So crazy!

I'm a fan of it and started using it about 4 months ago. (btw - my profile pic to the right is an Instagram) I am loving it! It's fun - sharing your pics, picking a filter to match your image, being creative and it can sometimes turn your not so good pics into better one - who doesn't like that? I will share some of my instagram pics in the next posting.

Check out this Instagram Timeline Infographic created by Visually. Lots of interesting facts of how it progress to its current position.

In the infographic ‘Instagram: The Timeline’, Kevin Systrom and Mike Krieger raised US$500,000 to fund their app in March 2010.

In November 2010, the app was released in Apple’s app store.

In December 2010, the Instagram community hit 1 million users.

Hashtags were then added in January 2011—for people to discover photos or each other.

In June 2011, the number of users hit 5 million.

In August 2011, the 150 millionth photo uploaded onto the app.

A month thereafter, live filters, tilt-shift effects, and high-res photo options were added.

In September 2011, the community hit 10 million Instagram users.

In April this year, the app released Android version of its app, which hit 1 million downloads in a day; and got the app 30 million users altogether—which then brings us to Facebook buying Instagram for US$1 billion.

Wednesday, April 11, 2012

A Dramatic TV Network Promo

Check out this great ad stunt in Belgium - created to launch the TV channel TNT, who's tag line is 'We know drama'.

A very cool idea and definitely dramatic. Would you press the button? I would - press and run away : )

Tuesday, April 10, 2012

Skype's Ad Campaign Slams Twitter and Facebook

Check out these ads from Skype's latest branding campaign (outdoor print ads and online). Great headlines - I just love them!

The campaign is called "It's Time For Skype". They're very simple looking and just feature a headline that go against social networking sites Twitter and Facebook. All the lines are so true! With technology to help connect us, communication is becoming easier than ever, but far less human. Who's guilty of not communicating 'face-to-face'.

Which one's your favourite?

Sunday, April 8, 2012


Typogami - an typeface inspired by origami and features letters that appear like they have been folded from paper - very nice!

Saturday, April 7, 2012

Joe Fresh 510 Fifth Ave Flagship Store

Take a look at Joe Fresh newest store in the Big Apple - New York's Fifth Avenue!

It's 14,000 square feet, two storeys, a glass-walled heritage building designated a landmark by the city of New York is now converted into Joe Fresh's flagship store.

Check out some pics of the store, more pics here. It looks very nice! A very clean look, nice decors, and lots of mannequins everywhere! Why can't they make locations in Toronto look like that?! Looking forward to checking it out in person when I visit NYC.

Tiny Billboards made of LEGO

Bet you haven't seen anything like this - the tiniest billboards ever - made of LEGO!! Very neat and what a fun idea. Created by agency DLKW Lowe.

To promote the LEGOLAND Windsor resort in England, tiny billboards made of LEGO were created and installed all over London.

They were 12 inches in height. And to interact with the public, it was encouraged that passersby tweet photos of the boards with the hashtag #legolandminibreaks if they spotted one.

Friday, April 6, 2012

Club Monaco Spring 2012 Lookbook

Check out what Club Monaco has to offer for the men this Spring! I'm really liking the look/style. Lot's of blue and tan/brown tone. Interesting location (desert) and colours for the Spring season. Kinda feels a little Fall-ish - but anyhow - some nice looking stuff!

Check out some of the looks/outfits and items that I have my eyes on : ) More warm temperature please...
For more Spring looks/ideas click here.