McDonalds Reflective Billboard

Check out this very cool billboard created by Vancouver-based ad agency Cossette for McDonalds.

The billboard appears blank in daylight, but after dark it will illuminate by headlights from cars driving by it. The phase "Open all night" along with the golden arches are formed with reflective tape which will then lights up.

What a great idea to remind people that McDonalds is open no matter the time - 24 hrs. Check out the video to see how the billboard comes together. Like McD's tagline - I'm loving it!

Tiny Billboards made of LEGO

Bet you haven't seen anything like this - the tiniest billboards ever - made of LEGO!! Very neat and what a fun idea. Created by agency DLKW Lowe.

To promote the LEGOLAND Windsor resort in England, tiny billboards made of LEGO were created and installed all over London.

They were 12 inches in height. And to interact with the public, it was encouraged that passersby tweet photos of the boards with the hashtag #legolandminibreaks if they spotted one.