Diesel FW13 Campaign #DIESELREBOOT

The concept behind Diesel's advertising campaign for this fall is quite different from what they have done in the past. 

Nicola Formichetti, the new Artistic Director of Diesel are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT.

Over the past few months, Diesel announced its presence on Tumblr gathering a community of fresh and brave creatives. This innovative approach of celebrating creativity is the inspiration of the campaign. People who represents Diesel's DNA primary particles: freedom, originality and above all, bravery were featured. Each person photographed was self-styled in Diesel denim and leather - customized by Nicola Formichetti.

Nicola Formichetti says that "the idea for this campaign was to merge the classic portrait photographic style featuring the new heros of today's generation: the digital influencers and creators. Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people's souls."(Photographers were Inez and Vinoodh)

Thoughts? I like! I think it's a pretty neat idea! 

Jeremy Scott X adidas Originals Fall/WInter 2013

adidas JS Wings 2.0 "Pixel"

Check out what Jeremy Scott have in store for the Fall/Winter 2013 season with adidas Originals. Once again, all very fun, unique and cool looking. My favourite pair in the collection is the one above - love the pixelated design! Check out the rest of the collections below - thoughts?

Converse Fall 2013 Preview

I attended the Converse Fall 2013 Press Preview a few weeks back, and I'm very excited to give you a sneak peek of the collection. It took place at a very neat venue - The Gibson Showroom. The space was actually a perfect setting for their rock 'n roll themed Fall Collection. I also really like their new ad campagin: Shoes are Boring. Wear Sneakers.

I got to check out both the Converse All Star collection and Converse Jack Purcell & Premium collection. Let me just say that it's a 'rockin' looking collection! They will all be available in stores around mid-July, so definitely go check them out yourself and pick up a few pairs!

This Fall 2013 Collection, Converse is all about Rock 'n Roll. The sneakers features reconstructed hardware, bold animal prints and new silhouettes that celebrate the spirit of rock 'n roll. There are a combination of studs, spikes, zippers, leather and pops of colours. Looks like it's time to have some fun and get loud with your sneakers!

Animal Prints! Explosion of colour and bold patterns.

Very cool screen-printed graphics & distressed washes.

My favourite pair! 

I love them! Especially all the details and craftsmanship put into them. You'll definitely take centre stage when rocking this latest collection.

For the Jack Purcell and Premium Fall 2013 Collection -  the iconic Jack Purcell is back with vintage-like washed textiles featuring fresh colours. The rock 'n roll inspiration of Converse by John Varvatos incorporates new hardware and stylish treatments. Converse and Marimekko returns with a collection of vibrant graphic prints. Plus the popular collection with DC comics also returns with fresh designs.

Jack Purcell Duck Boot - Winterized & restyled featuring a
soft premium leather body with a reimagined camo interior.

Marimekko Collection - fun graphic prints.

The very popular - DC Comics Collection

So, you guys like? Which pair caught your eyes? Don't forget, that they will all be available in stores come mid-July. It's time to rock 'n roll and add some toughness to your wardrobe! At the same time, make sure to have fun and not be boring! : )