Kenzo & H&M Campaign

Who's counting down? Check out the Kenzo x H&M campaign images by the iconic fashion and music image maker Jean-Paul Goude. The campaign features globally celebrated personalities from fashion, music, arts and activism: Chance The Rapper, Iman, Rosario Dawson, Chloe sevigny, Xiuhtezcati Martinez and rapper Suboi.

For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection.

Mark your calendar, the Kenzo x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3, 2016! Who's excited?

Diesel 2016 Spring Ad Campaign

Diesel's latest advertising campaign for Spring 2016 is all about social media. From following, "liking", emojis, swiping right/left, snapchatting, texting to selfies, it's very clear who they're targeting. Reflecting the internet culture, the campaign is appropriately called "#dieselhashtag" and incorporates all the ingredients necessary for a viral sensation among the youths.

Diesel is using cheeky slogans, custom emojis, scantily clad models and one face you'll might recognize in the ads for the menswear is Joe Jonas alongside his cool new DNCE band members.

In the video components of the campaign, references to Tinder, Instagram and Snapchat were obvious. They are also entering new platforms to share the news, including Grindr, Pornhub and YouPorn (for their initmates collection). You can check out some of the #dieselhashtag videos on their YouTube page here. Diesel is definitely embracing the digital age with this latest campaign.

Diesel's artistic director, Nicola Formichetti, explained, " What we see in advertisements is just selling fake dreams, fake things, this impossible beauty. I think we have to be honest. Yeah, this is an ad, we're selling shoes. But it's in an interesting way, and people smile."

What do you guys think of the campaign?

Katy Perry and H&M Holiday Campaign

Check out Katy Perry's pretty and fun Holiday Campaign for H&M. Katy wears pieces from H&M Holiday collection, which coincides with a spectacular commercial she has filmed. The commercial will debut worldwide on November 23rd. So, stay tuned for that! Right now, enjoy the print campaign here.

In both the commercial and accompanying print campaign, Katy appears in looks from the H&M Holiday collection that mix festive glamour, style and fun. It includes pieces such as lipstick-red dresses, tuxedos with open sleeves and a T-shirt embroidered with sequined red bows. While working on the campaign, Katy loves all the fun clothes, especially the Elfie Selfie sweater, which was her favourite! The Holiday collection will be available in stores from mid-November.

Make sure to check back here to see some of my fav items from H&M's Holiday collection. Plus, spoiler alert, a chance for YOU to WIN a gift card to shop the Holiday collection!! Now, who's excited?

Fun Visual Ads from McDonald's

I love advertisements and always keep my eyes out for them. Check out these cool ones from McDonald's, just in time for back to school.

I especially love visual ads and this McDonald's campaign for Back to School created by ad agency Moroch are smart and beautifully done.

No need to mention or show any food. The ads feature visual illusions such as a school bag that looks like a happy meal, books that looks like a cheese burger and pencils that look like French fries.

So fun! Which one is your fav? These ads are making me hungry : )

Converse "Made by You" Campaign

This Spring, Converse launched "Made by you" - a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. For this campaign, Converse searched the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner.

"Made by you" is a global celebration highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self-expression of individuals past and present who choose to wear Chuck Taylor All Star - from musicians to artists, skaters to fashionistas, the known to the unknown. Their portraits offer a contemporary lens into the distinctly unique worlds they inhabit.

Portraits collected from the likes of international icons like Patti Smith, Andy Warhol, Futura, Sayo Yoshida and Glenn O'Brien were featured alongside portraits from everyday Chuck Taylor All Star wearers.

I absolutely love this campaign - such a fun & cool idea! A true celebration of creative individuals, their stories and their sneakers. I should definitely create my own "Made by you" portrait/poster, but which pair of chuck should I use? Stay tuned..... : )

What do you guys think of this campaign? Don't forget to keep an eye out for these "Made by you" sneaker portraits in and around Toronto!

Diesel Spring Summer 2015 Ad Campaign #DIESELHIGH

Diesel's new ad campaign for Spring Summer 2015 focuses around love, and aims to encourage tolerance and inclusiveness. It was came up by Diesel's creative director Nicola Formichetti. The #DIESELHIGH campaign is about elevating oneself, with every individual celebrating their unique point of view. 

The great images was captured by star photographer Nick Knight. The campaign got "him to do something he's rarely done - which is shoot people smiling. It feels spontaneous, like they are selfies and he's just the one snapping the photo."

What do you guys thing? I love it! They're so fun & what a great message! And I want those white denims!

Toronto Stay Alert, Stay Safe Ad Campaign

I'm liking the latest ad campaign launched by the city to remind drivers, pedestrians and cyclists to watch out for one another. Click here for more info.