Tuesday, February 7, 2012

Marni at H&M

Another designer collaboration with H&M is coming up very soon... March 8, 2012 to be exact.

The new collaboration is with the Italian brand Marni. The founder and creative director Consuelo Castiglioni has created a Spring collection for both women and men. The collection will features both clothing and accessories. The collection will feature "all-over prints in strong colours all intended to be worn together in layers that both match and clash."

"For women, the colours are vivid and the prints are bold, African inspired or simpler colour blocks. The Silouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes bags and scarves."

"And for the men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics."

Check out the ad campaign and commercial/film shot by Academy Award winner Sofia Coppola.

Liking what I see in the film, and can't wait to see the full collection!

Ad campaign

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