My Visit to Target in Toronto!

Yes, Target is finally in Canada! Me like many shoppers are jumping with joy : ) They are currently having "soft opening" which really means a test run to make sure everything goes smoothly and make last minute adjustments before the official grand openings happening in early April.

Being a fan and curious I went this morning and checked out the East York Town Centre location in Toronto. Another reason was to get my hands on some of the pieces from the Roots limited collection - Roots Outfitters, one of many brands Target partnered with. FYI - I ended picking up some sweats and tops.

The store was nice, bright, had 2 floors and fully staffed. There was a Starbuck at the front entrance. There was a nice grocery section. Overall, pretty much the same layout as what is in the states. It had great signage, easy to find what you're looking for. A little disappointed there wasn't the value (dollar) section. I also noticed a lot of sub-brands - i.e. Denizen from Levis, Trans from Jansport, Leo by Heys, etc. There was also a Fan Zone with some very nice merchandise for the Maple Leafs and the Blue Jays - which I thought was a nice idea to include. Other than that, there wasn't really any 'deals', but tons of selection at low prices = Expect More. Pay Less.

Check out some of my pics below. Looking forward to going back, next time with my Target REDcard! Where you can save 5% off your purchases - and who doesn't like more savings : )
Please comment below and share your thoughts. Happy Shopping!

Roots limited collection: Roots Outfitters

Some of the sub-brands (which I found interesting):

Trans for Jansport

Converse - One Star

Denizen from Levis

Leo by Heys

Second Cup Vs. Starbucks

I saw this advertisement poster hanging from a Second Cup when I was at Vaughan Mills - and I just had to take a pic of it and share it. Looks like there's some competitions between the two coffee chains. I love the headline and the concept, "It's Time for a Change". The message is so true and gave me a chuckle when I read it.

Sorry Second Cup, great job on the ad - however I still prefer Starbucks : )

Starbucks New Identity!

To celebrate Starbucks' 40th anniversary, the company celebrated with a new logo - a 'starbucks' less Starbucks logo. I've blogged about this before, you can read here. And now, the day is here! Check out their new cups, cup holders (which btw, I love the 2 tone green) and shopping bags in pics below. As part of the anniversary, they also introduced some new products: a coffee blend, called Tribute, and a range of sweet snacks called Petites.

Cake Pops (love these, very cool looking!)
Rocky Road Cake ( I tried, very yummy), Birthday Cake, & Tiramisu Cake

Starbucks Petites - too pretty to eat : )

They also created this fun animation ad. I love it - very cool and fun! Loved the different fonts they used. So, what do you think of Starbucks' new identity?? Happy 40th Starbucks!!

Starbucks' NEW logo

Beginning in March 2011, Starbucks' will celebrate their 40th anniversary. To celebrate,  they will be launching a NEW logo! I think it's very brave of them by taking the name off. On other hand it is such a recognizable brand, it really doesn't matter. I don't mind it. What do you think?