David Beckham Bodywear launches & arrival at H&M!

If you're a fan of H&M and their collaborations like I am, I'm sure you know - David Beckham's Bodywear collection is now in store! Check out the collection here. The prices ranges from $14.95 (Briefs) to $39.95 (Long Johns). I've already picked up some stuff : )

Check out some of the marketing/design stuff done for the lauch of the collection.
Here are some campaign photos from my previous posting.

The logo's pretty simple. The circle cut out makes it a little more interesting. I wonder what it represents? I'm thinking a soccer ball??!

Logo

To celebrate the launch, H&M placed giant shopping bags across hotspots in London - very nice and fun idea!

Giant bag in Tower Bridge in London.

Check out the commercial that will air during the superbowl this weekend.

Check out the store windows and in-store display (pictures I took):

Window Display - no need for manniquins - lol

Decal on floor leading to the David Beckham Bodywear Collection.

Mini Brochures you can pick up at H&M.

The launch Day at a H&M store in London:

Used naked gold statues of David in the store.

I have a feeling this long term partnership with H&M will do very well. With its mass-targeted price point and allowing everybody to have a bit of Beckham = really good idea, a no brainer for H&M. When David did a campaign with Armani underwear from 2007-2009, he doubled Armani's sales!

The collection sold exclusively at H&M will develop seasonally with new styles, new fabrics and new pattern. I'm already looking forward to it.....

DC Comic's New Logo!

I'm not really a big comic book reader - however I am a fan of the super heroes; Spiderman, Superman and Batman are among my favourite.

DC Comics has released a new logo! It will be deployed in March 2012.

The new identity was designed by Landor. They explained "It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content. The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms."

The new logo uses a "peel" effect. The D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C - symbolizing the duality of the iconic characters that  are present within the DC Entertainment's portfolio.

I love the concept! I do prefer it more when the logo adapt to fit the distintive brands and characters - much more interesting and alive than the boring black and white rendition.

What do you guys think? Overall, yes, it's a pretty simple looking, but I don't mind it.
Note: it's also MY initial! : )

1976: The DC Bullet

2005: The DC Spin

Starbucks' NEW logo

Beginning in March 2011, Starbucks' will celebrate their 40th anniversary. To celebrate,  they will be launching a NEW logo! I think it's very brave of them by taking the name off. On other hand it is such a recognizable brand, it really doesn't matter. I don't mind it. What do you think?