A first for the brand, to engage customers and to bring the print campaign to life, they created a film trailer which will debute in select movie theatres and online. ( no worries, I have it here for you : )
I did a little more digging to find out more about this campaign. It was shot against the stunning backdrop of the Vasquez Rocks, one of Southern California's most famous geologic wonders. Some of the models are Angela Lindvall and Jamie Dornan. Lori Goldsten styled the campaign and the photographer was Peggy Sirota. Developed with AR NEW YORK, their ad agency.
Great job all around. I guess I might just have to pop in the store and check out their Spring line.
What do you guys think of this 'Journey In Style' marketing campaign?