Monday, January 31, 2011

Memory Wall

One of my favourite Canadian Ad agency Rethink, yet again created a very cool ambient ad. It's for the Alzheimer's Society of BC's Annual Walk for Memories.

A 30-foot panel wall is covered with sticky notes (a symbols of memory) arranged to form the word 'Remember'. Each sticky notes carried a printed reminder to participant in the annual event. This interactive display can be picked apart by passerby, who are allowed to peel off Post-its, as a lasting reminder; symbolic of the memory loss experienced by Alzheimer's sufferers. Very Cool idea, eh?

You can check out the video of the event here.

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