Diesel's new ad campaign for Spring Summer 2015 focuses around love, and aims to encourage tolerance and inclusiveness. It was came up by Diesel's creative director Nicola Formichetti. The #DIESELHIGH campaign is about elevating oneself, with every individual celebrating their unique point of view.
The great images was captured by star photographer Nick Knight. The campaign got "him to do something he's rarely done - which is shoot people smiling. It feels spontaneous, like they are selfies and he's just the one snapping the photo."
What do you guys thing? I love it! They're so fun & what a great message! And I want those white denims!
Looks like a fun ad campaign that stands out!
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