Diesel's latest advertising campaign for Spring 2016 is all about social media. From following, "liking", emojis, swiping right/left, snapchatting, texting to selfies, it's very clear who they're targeting. Reflecting the internet culture, the campaign is appropriately called "#dieselhashtag" and incorporates all the ingredients necessary for a viral sensation among the youths.
Diesel is using cheeky slogans, custom emojis, scantily clad models and one face you'll might recognize in the ads for the menswear is Joe Jonas alongside his cool new DNCE band members.
Diesel's artistic director, Nicola Formichetti, explained, " What we see in advertisements is just selling fake dreams, fake things, this impossible beauty. I think we have to be honest. Yeah, this is an ad, we're selling shoes. But it's in an interesting way, and people smile."
What do you guys think of the campaign?