Saturday, January 23, 2016

Diesel 2016 Spring Ad Campaign

Diesel's latest advertising campaign for Spring 2016 is all about social media. From following, "liking", emojis, swiping right/left, snapchatting, texting to selfies, it's very clear who they're targeting. Reflecting the internet culture, the campaign is appropriately called "#dieselhashtag" and incorporates all the ingredients necessary for a viral sensation among the youths.

Diesel is using cheeky slogans, custom emojis, scantily clad models and one face you'll might recognize in the ads for the menswear is Joe Jonas alongside his cool new DNCE band members.

In the video components of the campaign, references to Tinder, Instagram and Snapchat were obvious. They are also entering new platforms to share the news, including Grindr, Pornhub and YouPorn (for their initmates collection). You can check out some of the #dieselhashtag videos on their YouTube page here. Diesel is definitely embracing the digital age with this latest campaign.

Diesel's artistic director, Nicola Formichetti, explained, " What we see in advertisements is just selling fake dreams, fake things, this impossible beauty. I think we have to be honest. Yeah, this is an ad, we're selling shoes. But it's in an interesting way, and people smile."

What do you guys think of the campaign?

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