Thursday, August 29, 2013

Diesel FW13 Campaign #DIESELREBOOT

The concept behind Diesel's advertising campaign for this fall is quite different from what they have done in the past

Nicola Formichetti, the new Artistic Director of Diesel are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT.

Over the past few months, Diesel announced its presence on Tumblr gathering a community of fresh and brave creatives. This innovative approach of celebrating creativity is the inspiration of the campaign. People who represents Diesel's DNA primary particles: freedom, originality and above all, bravery were featured. Each person photographed was self-styled in Diesel denim and leather - customized by Nicola Formichetti.

Nicola Formichetti says that "the idea for this campaign was to merge the classic portrait photographic style featuring the new heros of today's generation: the digital influencers and creators. Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people's souls."(Photographers were Inez and Vinoodh)

Thoughts? I like! I think it's a pretty neat idea! 

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