David Beckham will work with H&M to make his eagerly awaited new Bodywear line for men to be available in 1800 stores in around 40 countries. This will mark the beginning of a significant relationship with a long-term distribution partnerhsip between H&M and David Beckham. New Bodywear products will be launch seasonally. The first range will be launching to coincide with Valentine's Day 2012 from February 2nd.
I'm looking forward to it - what kind of Bodywear products will be offer? will it just be underwears? Will he be the face of the ad campaign? I guess we will just have to wait and see...
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