Have you guys heard what Levi's is doing? They created the Water<Less Jeans! Jeans that reduce the amount of water while making the jeans. This allows them to use an average of 28% less and as much as 96% less water for some products in their line. A jeans with a cause: save millions of liters of water and distribute it to those who need it most. Very nice!!
Check out this very cool Water<Less Jeans video for the whole story (some great facts):
and also this interesting video on how jeans is made.