Friday, April 1, 2011

H&M's Fashion Against Aids Collection

H&M's Fashion Against Aids Collection will be available in store April 26! 25% of the sales will be donated to the charity Designer Against Aids and various other international HIV/AIDs prevention projects. I love it when retailer does these special collections. It gives people like me an excuse to shop - lol, since it is going to a great cause : ) This year's collections' idea is a pretty interesting one. It will be a unisex collection - there will be a female and male version of the same item - neat! Check out some of the items from the collection below, what do you think of them? 

fyi- will be getting this! : )

As for the ad campaign for the collection, H&M got a star studded line up. Celebrities include Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes. Check out some of the campaign pics:

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