Have you guys seen what is said to be Adidas' biggest advertisement campaign today? It stars David Beckham, Lionel Messi, NBA star Derrick Rose, and (what caught my attention) pop star Katy Perry.
It's called the "All Adidas" campaign because, says the company, it "shows that when you love the game,whatever the game you put your all into it." It was directed by Romain Gavras, who has shot many music videos.
A member of the executive board responsible for Adidas' Global Brands says, " All Adidas is the biggest campaign we have ever executed. It's creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."
What do you guys think of it?