I am not really a big soft drink drinker myself, but that doesn't mean that I won't blog about it. Diet Pepsi will be releasing a "taller, new Skinny Can'. The new can will be more than 6" in height.
There will be a big marketing program around it too. Ads will not only promote the can by also convey the idea of "getting the skinny" or the inside scoop on the latest in culture, fashion, style and design. The new skinny can was actually debuted a couple weeks ago at New York's Fall Fashion week where they were an official sponsor. The can was presented as a fashion item and handed out to the trendsetting crew that frequents the runway shows. Which I think was such a smart idea. What a perfect event to introduce this product?!
The new diet pepsi skinny can will hit stores this month. What do you think of it?