Saturday, March 19, 2011

CK One Becomes a Lifestyle Brand

Remember CK One 's unisex fragrance when it was first introduced in 1994? Well, Calvin Klein is reviving it, and is now a complete lifestyle brand. The collection includes jeans, underwear, and a new CK One Summer fragrance.

Check out their very fun, edgy, sexy and cool looking advertising campaign shot by Steven Meisel. Is it just me, or does black and white just makes things cooler? : )

No comments:

Post a Comment