Sunday, June 8, 2014

Converse & Maison Martin Margiela's Second Collaboration!

Converse launches it's second sneaker collaboration with French fashion house, Maison Martin Margiela. The newest First String collection extends the original evolving white overprint concept with the Converse All Star Chuck '70 and Converse Jack Purcell sneakers in ultra-soft premium leather. The buttery leather transforms the sneakers' interior and exterior for luxury and comfort, while the collaboration's pure white hand-painted upper emphasizes the simple beauty and silouhette of the iconic footwear.

"We're pleased to offer a new expression of such a great collaboration between Converse and the Maison," says Maison Martin Margiela. "The story of two like-minded brands continues with the evolution of the sneaker collection where personal expression is at the forefront, revealing the expression of vibrant colours shining through an incognito white coat that ages with time."

The more the sneakers are worn, the more the overpaint loosens it's hold, elegantly cracking to reveal the hidden, bold colour. Original heritage colourways from Converse archives are slowly revealed through four distinct styles: Amber Glow and True Navy with the Converse All Star Chuck '70 and Azure Blue and Biking Red with the Converse Jack Purcell.  The sneaker also features the discreet yet distinguishable Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non painted lace options.

Converse First String is a limited edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The collection was available globally on Friday May 23rd and are available at, Livestock and Haven & will retail for $250.00 CAD.

I was very lucky and greatful that a pair was sent to me. I got the Converse Jack Purcell - and it looks like, through the paint cracking, it's the Azure Blue! They're so cool looking - like a piece of art! I was so excited I did a mini photo shoot with them : ) Photos are below. I can't wait to show them off! Stay tuned and see how I'll wear them!

1 comment:

  1. OMG this is awesome! I was just thinking to myself I need a fresh pair of white converse for the summer but $250 is quite a splash but perhaps justifiable?