Check out the ad campaign for David Beckham's Bodywear line collaboration with H&M. No surprise here, as David himself is the model for the campaign.
The collection includes briefs, boxers, vests, t-shirts, pyjamas and long johns, all for men. This will be a long-term partnership between David Beckham and H&M. Designed by David's in-house team: the focus is on fit, function, comfort and design.
Apparently, the collection was a result of eighteen months of research and development. This collection aims to set a new standard in men's bodywear for the 21st century. (Wow - some serious bodywear : )
And I also heard that the television commercial for this campaign will be shown during the superbowl.
Just in time for Valentine's, the first collection will be available February 2, 2012.