Wednesday, February 27, 2013

H&M for Brick Lane Bikes: A Men's Cycling Collection


What an interesting collaboration - I like it! H&M has teamed up with East London fixed-gear cycling specialty shop Brink Lane Bikes to create a line of rider-friendly menswear inspired by the urban cycling scene.

Designed by H&M and tested by Brink Lane Bikes, this only means that this capsule collection is both very functional gear and stylish streetwear.



I'm only an occasional rider. I do like to take the bike out during the summer time and I 'm looking forward to sporting some of these cool, great looking items. To be honest I will probably wear them in my everyday outfits : )

Eventhough the collection may be designed with bike enthusiasts in mind, I think every guy can enjoy it. It comes in great colours, and I love all the details. The technical details become part of the look of each piece.



One of my favourite piece is the rider jacket. It's made from water repellent and breathable material, with ventilation holes under the sleeves and taped seams. It's cut longer at the back, with the back pocket and straps inside the jacket so it can be worn as a backpack. Nice!




Check out the Look Book video below and see the collection in action along with the technical details. Lastly, the collection is made entirely from more sustainable materials as part of H&M Conscious work. Look out for this special collection, hitting  around 180 stores from March 7th, 2013.





2 comments:

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  2. Thank you for checking out my post and your comment Stevan!

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