Wednesday, May 20, 2015

Balmain X H&M

Attention all fans of H&M's designer collaborations - it was announced that the Parisian house of Balmain will be H&M upcoming designer collaborator! The autumn guest collaboration with French luxury brand, Balmain - under the creative directorship of young Olivier Rousteing, which has grown into a global pop-culture phenomenon. We've seen many celebrities in his designs.

At the Billboard Music Awards the other night, Olivier and his friends Kendall Jenner and Jourdan Dunn walked the red carpet revealing the first pieces of the collection! Through social media, H&M and Balmain invited fans to join a movement of togetherness: #HMBalmaination.

"I want to talk to my generation: this is my main purpose as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on  a hashtag. The collaboration felf extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for it", says Olivier Rousteing.

I have a feeling this latest collaboration with Balmain will be a hit, or #HMBalmaination! Mark it down on your calendar - available from November 5th, the collection will feature clothing and accessories for both women and men. I can't wait to see the full collection especially what will be in store for the guys! What do you think? Are you excited?

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