Thursday, January 22, 2015

H&M Expands Relationship with David Beckham!

What great news! H&M will be expanding its long-term relationship with sporting and style icon David Beckham. For Spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M to create Modern Essentials selected by David Beckham. This new collaboration is a neutral evolution of David's relationship with H&M, following the unprecedented success of David Beckham Bodywear, and will allow men around the world to share in David's globally recognized sense of style.

Modern Essentials selected by David Beckham focuses on the important pieces of the spring season, each updating a men's classic in fresh fabrics, colours and fits for spring 2015. Key garments include a linen pilot jacket, a white chalk-washed denim jacket, a car coat, a stylish linen blazer, a city-slicker polo shirt and the perfect white poplin shirt.

Modern Essentials Selected by David Beckham will be celebrated with a campaign filmed by famous director Marc Forster, known for directing the hits Monster's Ball, Finding Neverland and Quantum of Solace. Check out all the beautiful shots from the print campaign below!

I want those pants!

Meanwhile, David Beckham continues with a new Bodywear collection for spring, including the perfect loungewear pieces: Henley shirts, raglan-sleeved shirts, crewnects and tank tops. Check out the new print campaign below, featuring selected looks from the collection.

I own some of David Beckham Bodywear collection and they're super comfy! Looking forward to the spring 2015 collection!

Both collections will be launched in stores on March 5th. Will you be shopping the collections?