What a great idea! Chip-snackers will understand, no matter how small your hands - it's hard to reach into the container when your chip level are getting low.
This very smart packaging was created by a Korean designer Dohyuk Kwon and his team. It's called 'Bloom Chip'. Like a blooming flower, it blooms into a bowl when opened - a great party must-have!
I think Pringle should definitely look into this (award winner design) and contact the creator asap!!
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