Diesel 2016 Spring Ad Campaign

Diesel's latest advertising campaign for Spring 2016 is all about social media. From following, "liking", emojis, swiping right/left, snapchatting, texting to selfies, it's very clear who they're targeting. Reflecting the internet culture, the campaign is appropriately called "#dieselhashtag" and incorporates all the ingredients necessary for a viral sensation among the youths.

Diesel is using cheeky slogans, custom emojis, scantily clad models and one face you'll might recognize in the ads for the menswear is Joe Jonas alongside his cool new DNCE band members.

In the video components of the campaign, references to Tinder, Instagram and Snapchat were obvious. They are also entering new platforms to share the news, including Grindr, Pornhub and YouPorn (for their initmates collection). You can check out some of the #dieselhashtag videos on their YouTube page here. Diesel is definitely embracing the digital age with this latest campaign.

Diesel's artistic director, Nicola Formichetti, explained, " What we see in advertisements is just selling fake dreams, fake things, this impossible beauty. I think we have to be honest. Yeah, this is an ad, we're selling shoes. But it's in an interesting way, and people smile."

What do you guys think of the campaign?

Diesel Spring Summer 2015 Ad Campaign #DIESELHIGH

Diesel's new ad campaign for Spring Summer 2015 focuses around love, and aims to encourage tolerance and inclusiveness. It was came up by Diesel's creative director Nicola Formichetti. The #DIESELHIGH campaign is about elevating oneself, with every individual celebrating their unique point of view. 

The great images was captured by star photographer Nick Knight. The campaign got "him to do something he's rarely done - which is shoot people smiling. It feels spontaneous, like they are selfies and he's just the one snapping the photo."

What do you guys thing? I love it! They're so fun & what a great message! And I want those white denims!

Diesel Food Truck for Change

Diesel branded Food truck

I attended the preview event of the Diesel Food Truck the other day at their flagship store in Toronto's Yorkville neighbourhood.

Degrassi's Luke Bilyk with Diesel CEO Joey Adler

This is such a great idea and for a great cause! From September 5 - 8th, 2013, the Diesel Food Truck For Change will be raising money for ONEXONE by giving away tasty treats in exchange for donations. 100% of the proceeds will be donated to ONEXONE!

Tasty croissant cookies!

 


ONEXONE was founded on the principles that every single life is infinitely precious and that each person can make a profound difference in someone else's life, one by one. This charity was founded by Diesel Canada's president and CEO Joey Adler in 2005. Its mission is to improve the lives of children in Canada, the USA and around the world with programs dedicated to five fundamental pillars: water, health, education, play and food.

Degrassi's Luke Bilyk

Degrassi's Sarah Fisher

So definitely keep an eye out for the Diesel branded food truck! It will be stationed at various locations around the GTA, also targeting festival movie goers and TIFF events. Follow @DieselCanada on twitter for exact locations.

Plus, you never know who you might see - celebrity friends of Diesel will be donating their time to serve guest from the truck.

Don't forget to share and tweet your pics - to let everyone know that you donated to a great cause!

Diesel FW13 Campaign #DIESELREBOOT

The concept behind Diesel's advertising campaign for this fall is quite different from what they have done in the past. 

Nicola Formichetti, the new Artistic Director of Diesel are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT.

Over the past few months, Diesel announced its presence on Tumblr gathering a community of fresh and brave creatives. This innovative approach of celebrating creativity is the inspiration of the campaign. People who represents Diesel's DNA primary particles: freedom, originality and above all, bravery were featured. Each person photographed was self-styled in Diesel denim and leather - customized by Nicola Formichetti.

Nicola Formichetti says that "the idea for this campaign was to merge the classic portrait photographic style featuring the new heros of today's generation: the digital influencers and creators. Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people's souls."(Photographers were Inez and Vinoodh)

Thoughts? I like! I think it's a pretty neat idea! 

Nicola Formichetti - Diesel's New Artistic Director!

If you're a fan of Diesel, I'm sure you heard the big news that was announced a few days ago. Nicola Formichetti has been announced as the Artistic Director for Diesel! 

Renzo Rosso, founder of Diesel with newly appointed Nicola Formichetti,
Diesel's artistic director.

I'm really looking forward to see what kind of ideas he has to 'reboot' the brand. It's gonna be insane! : )

Very exciting - we will be able to see what comes out of this, starting with FW'13.

Diesel Fall/Winter 2012 Ad Campaign

Check out the latest Ad Campaign from Diesel. It continues last season's theme of 'portraits for successful living'. This time around the campaign is like a series of modern screen test.

The photographer is Steven Meisel and the campaign features some of the most contemporary models, including Canadian's own Coco Rocha. The 'Queen of posing' doesn't disappoint, giving some pretty interesting poses.

I love the look of the campaign. I like how the models are being playful, and showing off their personalities. It's definitely a fun and humorous campaign. What do you guys think?

Diesel Spring Summer 2012 Ad Campaign

I was flipping through a fashion magazine recently and got a bit excited when I saw the latest ad from my favourite, Diesel! I quickly went online to check out the rest of the campaign.

After Be Stupid and Diesel Island (past season campaigns), Diesel is back in the studio. The Spring Summer 2012 ad campaign was photographed by Mert & Marcus.

I've always love Diesel's advertisements - their concept, visual and imagery are just the best. And they didn't disappoint this season. The campaign tag line is: Portraits For Successful Living. This time around the campaign seems to be a play on misproportion - models pose with oversized and miniature props. Diesel, like other of their past campaigns likes to have fun and doesn't take themselves too serious.

The images are so beautifully captured and quite amusing .... loved them!!

I also have to point out - there's an ASAIN model!! lol (not very often do you see that)

Her name is Liu Wen and is currently ranked No. 6 in the fashion world. She recently walked the annual Victoria's Secret Fashion show - the very first Asian model to do so!! Very cool!!

Liu Wen

Liu Wen