Rethink - No Tankers Oil Poster

Check out this very neat poster idea from Rethink. It is for the Dogwood Initiative's No Tankers project, which endeavours to keep oil tankers out of British Columbia's coastal waters.

Using a water-soluble ink, they created these "leaking" posters. Very cool - love it!

You can check out some other very creative work Rethink have done in the past for the No Tankers project here.

Baking a Pie?

Too bad I don't really bake, but I do love eating pies! However I guess I can try it with this very cool designed 'Pie Crust 101' parchment paper!

This was created by one of favourite Canadian ad agency, Rethink.  It was done to promote classes at the Pastry Training Centre of Vancouver.

What a great idea!! Step-by-step instructions printed on useable parchment paper. I also love the illustrations. Click here to download your own pastry template. Happy baking!!

Memory Wall

One of my favourite Canadian Ad agency Rethink, yet again created a very cool ambient ad. It's for the Alzheimer's Society of BC's Annual Walk for Memories.

A 30-foot panel wall is covered with sticky notes (a symbols of memory) arranged to form the word 'Remember'. Each sticky notes carried a printed reminder to participant in the annual event. This interactive display can be picked apart by passerby, who are allowed to peel off Post-its, as a lasting reminder; symbolic of the memory loss experienced by Alzheimer's sufferers. Very Cool idea, eh?

You can check out the video of the event here.