David Beckham's Modern Essentials for H&M Spring 2016

Each season, style icon, David Beckham select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season.

The campaign highlights David's role as a style leader to millions of men around the world. For David, it's about mixing the traditions of menswear with fresh ideas that move menswear forward.

David has shot his latest campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realizes that everyone (yes, EVERYONE, including ladies, kids, baby and even dogs) wants to dress just like him. Check it out below, it's quite funny.

The Spring 2016 Modern Essentials selected by David Beckham collection will be available in two drops - February 18 and March 10, in all H&M stores that carry menswear.

Take a look at some of David favourite pieces below. You guys like?

H&M Expands Relationship with David Beckham!

What great news! H&M will be expanding its long-term relationship with sporting and style icon David Beckham. For Spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M to create Modern Essentials selected by David Beckham. This new collaboration is a neutral evolution of David's relationship with H&M, following the unprecedented success of David Beckham Bodywear, and will allow men around the world to share in David's globally recognized sense of style.

Modern Essentials selected by David Beckham focuses on the important pieces of the spring season, each updating a men's classic in fresh fabrics, colours and fits for spring 2015. Key garments include a linen pilot jacket, a white chalk-washed denim jacket, a car coat, a stylish linen blazer, a city-slicker polo shirt and the perfect white poplin shirt.

Modern Essentials Selected by David Beckham will be celebrated with a campaign filmed by famous director Marc Forster, known for directing the hits Monster's Ball, Finding Neverland and Quantum of Solace. Check out all the beautiful shots from the print campaign below!

I want those pants!

Meanwhile, David Beckham continues with a new Bodywear collection for spring, including the perfect loungewear pieces: Henley shirts, raglan-sleeved shirts, crewnects and tank tops. Check out the new print campaign below, featuring selected looks from the collection.

I own some of David Beckham Bodywear collection and they're super comfy! Looking forward to the spring 2015 collection!

Both collections will be launched in stores on March 5th. Will you be shopping the collections?

David Beckham Bodywear launches & arrival at H&M!

If you're a fan of H&M and their collaborations like I am, I'm sure you know - David Beckham's Bodywear collection is now in store! Check out the collection here. The prices ranges from $14.95 (Briefs) to $39.95 (Long Johns). I've already picked up some stuff : )

Check out some of the marketing/design stuff done for the lauch of the collection.
Here are some campaign photos from my previous posting.

The logo's pretty simple. The circle cut out makes it a little more interesting. I wonder what it represents? I'm thinking a soccer ball??!

Logo

To celebrate the launch, H&M placed giant shopping bags across hotspots in London - very nice and fun idea!

Giant bag in Tower Bridge in London.

Check out the commercial that will air during the superbowl this weekend.

Check out the store windows and in-store display (pictures I took):

Window Display - no need for manniquins - lol

Decal on floor leading to the David Beckham Bodywear Collection.

Mini Brochures you can pick up at H&M.

The launch Day at a H&M store in London:

Used naked gold statues of David in the store.

I have a feeling this long term partnership with H&M will do very well. With its mass-targeted price point and allowing everybody to have a bit of Beckham = really good idea, a no brainer for H&M. When David did a campaign with Armani underwear from 2007-2009, he doubled Armani's sales!

The collection sold exclusively at H&M will develop seasonally with new styles, new fabrics and new pattern. I'm already looking forward to it.....

David Beckham for H&M Ad Campaign

Check out the ad campaign for David Beckham's Bodywear line collaboration with H&M. No surprise here, as David himself is the model for the campaign.

The collection includes briefs, boxers, vests, t-shirts, pyjamas and long johns, all for men. This will be a long-term partnership between David Beckham and H&M. Designed by David's in-house team: the focus is on fit, function, comfort and design.

Apparently, the collection was a result of eighteen months of research and development. This collection aims to set a new standard in men's bodywear for the 21st century. (Wow - some serious bodywear : )

And I also heard that the television commercial for this campaign will be shown during the superbowl.

Just in time for Valentine's, the first collection will be available February 2, 2012.

H&M and David Beckham?!

A very cool collection for sure - that's right, David Beckham and H&M !!

David Beckham will work with H&M to make his eagerly awaited new Bodywear line for men to be available in 1800 stores in around 40 countries. This will mark the beginning of a significant relationship with a long-term distribution partnerhsip between H&M and David Beckham. New Bodywear products will be launch seasonally.  The first range will be launching to coincide with Valentine's Day 2012 from February 2nd.

I'm looking forward to it - what kind of Bodywear products will be offer? will it just be underwears? Will he be the face of the ad campaign? I guess we will just have to wait and see...