Preview Event - 3.1 Phillip Lim for Target

A LIVE look book.

Breakfast!

I attended the preview event for the 3.1 Phillip Lim for Target collection the other day. It took place at the Corus Entertainment Inc. in Toronto.

 

I've be talking about this collection on my blog (past postings here), so needless to say, I was pretty excited to attend this event. It was a sneak peek of the collection. There were racks of both women's and men's apparel there for us to check out. A great display of the accessories. It was actually nice to get to hold, touch and feel the items. There were six models showing off different looks/outfits. The pieces will definitely ensure you to stay effortlessly stylish for whatever time! It's sophisticated looking yet functional. Plus the designer, Phillip Lim was there too!

My fav look!

Spotted designer, Phillip Lim! See him?

It's less than a month away! This limited collection will be available September 15th - exciting! Check out some of the pics I snapped and this very interesting behind the scenes ad campaign below.

3.1 Phillip Lim for Target Lookbook

Very excited about the 3.1 Phillip Lim for Target collaboration! The exclusive collection for women and men will be available in about a month, September 15th at most Target stores. This will be the very first collaboration available in Canada, since Target had just opened here earlier this year. I wonder, how crazy busy it will be? Will shoppers/fan be lining up early?

3.1 Phillip Lim for Target embodies Lim’s philosophy that clothing is meant to refine, not define. Rooted in a classic fall palette of neutral tones and prints, the collection features more than 100 items and ranges in price from $19.99 to $299.99 for apparel and $19.99 to $59.99 for accessories. Standout pieces include bags, dresses and a trench coat for women, and shoes and a leather moto jacket for men. Travel accessories, such as a duffle and multipurpose pouches for women and men, round out the collection.

Very happy to see that the collection is not only apparel but also includes a lot of accessories, including shoes, bags and travel accessories. Check out most of the (photos) look book below: most of the men, and some of my favourite look for the women.

For the full look book plus additional product shots, click here! I'm liking what I see. I made notes of what I got my eyes on (my wish list). What do you guys think? Will you be at your nearest Target store come September 15th?

Wish list: Pique Tee in Black/White

Wish list: French Terry Sweatshirt in Navy/Gray

Wish list: Tiger Tee in black, High Top Sneaker in Black

Wish list: Leather Jacket in Black

Wish list: Tee in Camo Print, French Terry Sweatpant in Camo Print,
Backpack in Camo Print

Wish list: Shirt in Navy/Camo Print

Target and Phillip Lim to Debut Fall Collection

Another reason why I'm happy that Target is finally here in Canada - I can get my hands (literally) on their designer collaboration collection. No more crossing the boarder or trying to purchase them on line, like I had to do before.

Early this month, Target announced it is collaborating with designer Phillip Lim on an exclusive collection for women and men. Mark you calendar - it will be available September 15. How exciting! 3.1 Phillip Lim features a range of apparel and accessories, including bags and even travel pieces. The collection will be chic, affordable options for women and men on-the-go.

"Since an early age, I've been intrigued by the idea of design evolution," said Lim. "One of the reason I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire - one that is modern and chic, but still very accessible."

I can't not wait to see what's going to be in the collection! Stay tuned.